Pinterest Case Study: How Social-Kraft Built a New Discovery Channel in Six Months
When Social-Kraft started posting consistently on Pinterest in January 2026, we were curious about what the platform could do for an agency like ours.
Pinterest works differently from the social platforms most brands prioritize. People often open it with something already in mind. They are searching for ideas, saving references, and building toward something they want to create.
That made us wonder whether the visual content we were already producing could have a longer life there. Six months later, the results gave us a reason to keep going.
Why Pinterest Made Sense for SK
Pinterest has built its platform around discovery.
In a 2025 interview, Pinterest shared that more than half a billion people use the platform each month to search and shop, with Gen Z described as its fastest-growing demographic. The company also noted that brands are increasingly using Pinterest trends and search behavior to inform creative and campaign decisions.
For SK, that behavior felt relevant. We already create a lot of visual marketing content. Pinterest gave that work another place to be discovered by people actively looking for creative ideas and inspiration.
How We Use Pinterest
Our approach has been simple. We identify content that can stay useful beyond the day it was originally published and adapt it for Pinterest.
That includes marketing inspiration, Instagram covers, branding references, and other visual ideas people may continue searching for over time.
Every pin needs a reason to stay useful after it is published. That helps us focus on searchable, evergreen ideas instead of adding more content simply to fill another platform.
What Happened by June
In June, our Pinterest content generated 64.26K impressions, a 349% increase compared with the previous 30 days.
That performance came from just 12 pins published during the month, with an engagement rate of 3.82%.
Our follower base was modest when we started and remains small, which made the growth in discovery especially interesting. Pinterest is helping SK content reach people beyond the audience already connected to the brand.
What Content Performed Best
Instagram inspiration became our strongest visibility driver. Our Instagram cover images generated the highest total impressions among the content we tested. That gave us a useful signal about what Pinterest users were looking for.
Visual inspiration with a clear use case had staying power. Someone searching for Instagram ideas or creative references could discover an SK pin well after that asset had served its original purpose elsewhere.
Pinterest was giving existing creative a longer window to be discovered.
What We Learned
Pinterest changed the way we think about repurposing. A piece of content can keep creating value long after its original social post moves through the feed.
Searchable visual content has the opportunity to continue reaching new audiences when it lives on a platform built around discovery.
For SK, Pinterest has become a place to extend the lifespan of strong creative while learning more about the ideas people are actively searching for.
Our next step is to keep building around the topics showing the strongest discovery potential and see how that momentum develops over time.
Six months in, Pinterest has earned a much bigger role in our content strategy.
FAQs
Is Pinterest still relevant for marketing in 2026?
Pinterest can be especially useful for brands creating visual, educational, inspirational, or searchable content. People use the platform to discover and save ideas, which can give content a longer lifespan than a traditional social feed. Pinterest reported more than half a billion monthly users in 2025 and described Gen Z as its fastest-growing demographic.
How quickly can a brand see results on Pinterest?
Results will vary by brand, content, and publishing strategy. SK began posting consistently in January 2026, and by June our content generated 64.26K impressions, up 349% compared with the previous 30 days.
What type of Pinterest content performs best?
Instagram inspiration generated the strongest visibility for SK. Our Instagram cover images earned the highest total impressions among the content we tested, suggesting that practical visual inspiration aligned well with Pinterest search behavior.
Do you need a large Pinterest following to get discovered?
A large existing audience is not necessarily required for discovery on Pinterest. Search behavior, topics, boards, and user interests can help content reach people beyond a brand's follower base. SK began with a modest audience and still saw significant growth in impressions.
How often to post on Pinterest?
In June 2026, SK published 12 pins. During that same period, Pinterest generated 64.26K impressions and a 3.82% engagement rate, showing that a relatively focused publishing cadence could still create meaningful visibility.